Hi, I’m Tricia, a Group Creative Director living in Portland, ME.
10+ years ago, my improv teammates brought me into the ad world, recruiting me to VaynerMedia NYC. At Vayner, I learned how to write, produce and more importantly, keep it cool while shaking Matt Damon’s hand on a cliff. I made real-time memes of Nicki Minaj and Shaq at Super Bowl, made artsy timelapses at Sundance and stayed up way too late to film Chance the Rapper at SXSW. I was a key player in the core team for Bud Light social and our relationship helped unlock global work across ABI for the agency.
I quickly rose the ranks at VMNYC, going from copywriter to ACD within three years, and was selected to join VMLA to help grow their West Coast offices, securing and leading work for TBS, Hulu, Facebook and Arctic Zero.
From there, I was recruited to Wild Card Creative Group to lead their social department, where I grew from ACD to GCD within 3 years. I’ve pitched and led work for Hulu, Netflix, Mattel, HBO Max, and Prime Video. During Covid, I learned how to remotely direct cranky, famous chefs. I then led the pitch to win the company’s first brand social AOR: Corona Refresca and Corona USA. Thanks to this win, Eli Manning once threw me a football. I caught it.
Now, as the Group Creative Director of the Social & Digital Department at Wild Card Creative Group, I lead integrated creative work for both entertainment and brand partners.
Current & past partners include Facebook, Spotify, Bud Light, Stella Artois, Corona USA, Academy of Motion Picture Arts & Sciences, Mattel Barbie, Disney, Apple, HBO, Netflix, 21st Century Fox, MGM, Amazon Prime Video, NBC, Warner Bros and more.
Contact: tricia.olds@gmail.com