Arctic Zero

Arctic Zero | Get Your Dessert On

Role: ASSOCIATE Creative Director, WriteR

We were the social AOR for Arctic Zero, developing social-forward ways to grow their audience and attract fitness enthusiasts to their low-cal frozen dessert inviting them to Get Their Dessert On.

2018 silver Telly Award, branded content campaign — social

Do you even dessert, bro? Arctic Zero is so low-cal you can practically burn it off while eating it, but we wanted to help fit fans get to the finish line. So, we created a 15lb dumbbell spoon. Introducing the ARCTIC ZERO PintCrusher. The only weight that helps you pump up, while you dig in.

ARCTIC ZERO PINT EATING COMPETITION | INFLUENCER ACTIVATION

Seriously, you can burn it off while eating it. After dropping the pint crusher, The Arctic Zero Pint Eating Competition invited the Internet’s fittest to help us show the world that fit people not only eat dessert, but crush pints proudly.

SOCIAL CONTENT | YOUTUBE MANIFESTO VIDEO

But what’s in these pints? My ACD partner, Grazina Snipas, and I rolled up our sleeves to make this anthem video. We supplemented stock video with custom product shots. I food styled. Voiceover was directed by me, and done by my multi-talented friend Monika Felice Smith.

SOCIAL CONTENT | PUNCHY PINT SERIES

The Punchy Pint series introduced all of the flavors of Arctic Zero, while speaking straight to the fitness audiences we were trying to reach.

SOCIAL CONTENT | SOCIAL SWEAT SERIES

Couldn’t get your hands on a Pint Crusher? No prob. You probably burned off a serving of Arctic Zero just by reading this. The Zero Sweat series I co-wrote and directed made everyday activities into legit dessert-worthy workouts.