AppleTV+ | TV, DIGITAL + PAID SOCIAL SPOTS
Role: Creative Director, WriteR
BILLIE 101
A Billie 101 spot schools older subscribers on the young pop icon. I became a Billie superfan to concept and write this spot.
GREYHOUND
Apple wanted spots that felt βsocialβ to bring a younger audience to the film. We created short, vertical ads that brought audiences aboard the WWII convoy, Greyhound.