Arctic Zero

🏆 PINTCRUSHER, silver Telly Award, branded content campaign — social

Arctic Zero | SOCIAL AOR, TARGETED SOCIAL CONTENT

Role: ASSOCIATE Creative Director, WriteR (SOCIAL Copy, product copy, scripts)

🍨 GET YOUR DESSERT ON 🍨

As the Social AOR and primary marketing partner for Arctic Zero, we developed monthly content and a few social-forward stunts to attract fitness enthusiasts - and those of us just trying to stay fit - to their low-cal frozen dessert, rallying everyone with the tag: Get Your Dessert On.

THE ARCTIC ZERO PINTERCRUSHER™️

Do you even dessert, bro? Arctic Zero is so low-cal you can practically burn it off while eating it, but we wanted to help consumers get to the finish line. So, we created a 15lb dumbbell spoon. Introducing the ARCTIC ZERO PintCrusher. The only weight that helps you pump up, while you dig in. 

ARCTIC ZERO PINT EATING COMPETITION

Seriously, you can burn it off while eating it. After dropping the pint crusher, The Arctic Zero Pint Eating Competition invited the Internet’s fittest to help us show the world that fit people not only eat dessert, but crush pints proudly. 

SOCIAL CONTENT | YOUTUBE MANIFESTO VIDEO

But what’s in these pints? My ACD partner, Grazina Snipas, and I rolled up our sleeves to make this anthem video. We supplemented stock video with custom product shots. I food styled. Voiceover was directed by me, and done by my multi-talented friend, Monika Felice Smith.

SOCIAL SERIES | PUNCHY PINTS

The Punchy Pint series introduced all of the flavors of Arctic Zero, while speaking straight to the fitness audiences we were trying to reach.

SOCIAL SERIES | ZERO SWEAT WORKOUTS

Couldn’t get your hands on a Pint Crusher? No prob. You probably burned off a serving of Arctic Zero just by reading this. The Zero Sweat series I co-wrote and directed made everyday activities into legit dessert-worthy workouts.

THE RESULTS

🍨 Placement in Target 🍨 93% increase in ad recall 🍨 75% increase in Brand favorability 🍨 65% increase in purchase consideration 🍨