CORONA USA | SOCIAL AOR, SOCIAL CAMPAIGNS, SPORTS
Role: GROUP CREATIVE DIRECTOR
🌴 CORONA SPORTS: FANS OF THE FINE LIFE 🌴
Corona isn’t positioned to hit hardcore sports fans. They’re for the leaned-back sports viewers, those of us who are just there for the hot dogs and good vibes. We found a few fun ways to bring Corona’s sports ambassadors into our laidback world, while giving fans opportunities to interact and win on social.
🏀 SHOOT YOUR SHOT WITH JAYSON TATUM 🏀
What started as an ask to fulfill contractual talent posts, developed into the most impactful organic talent activation the brand had seen on social. C’mon, it’s Jayson Tatum, how could we not? Living the Corona Fine Life requires confidence, something Tatum exudes with ease. It made him the perfect teammate and wingman to help Corona fans shoot their own shot for Valentine’s Day. We dropped a CTA for fans to tell us about their V-Day plans, then Jayson and his trainer, Nick Sang, teamed up to score them and give fans’ their tips and tricks for dating success.
HERO VIDEO
Social Support Content
Pre Date Warm-Up, Shareable V-Day Cards and Giphy responses for Community Management.
THE RESULTS
🏀 Best performing owned organic Instagram post YTD and the second most viewed owned video on @coronausa since its inception
🏀 Corona saw increases core KPIs – social talkability +191.7%, social mentions +165.4% and net sentiment +9%
🏈 ELI MANNING, COACH OF THE FINE LIFE 🏈
Gearing up for NFL Kickoff, we wanted to make a big announcement. Eli Manning was returning to the game. But this time as the Head Coach of the Fine Life. Spoiler: It still looks a lot like retirement.
🏀 THE MELO-IST GAME OF H-O-R-S-E 🏀
Nobody’s chiller than Melo. We had the basketball icon challenge fans to a game of C-O-R-O-N-A. It’s like H-O-R-S-E…only Melo-er. Fans could “play” by shooting their own versions of Melo’s trick shots and posting them to social. Fun fact: This was shot in Rockaway Beach, NYC where I was born. I saved Production $500+ by staying at my aunt’s house.