NON-PROFIT CAMPAIGN, SOCIAL CONTENT
Role: Creative Director, CO-DIRECTOR, CO-PRODUCER
HELLO FUTURE
The Challenge: How do we make the LA GirlsBuild X YOMO STEM event feel like a welcoming experience and opportunity for both students and partners?
The Idea: Invite everyone — whether they were young students preparing for college, college students applying for jobs, or potential employers to stay curious about what the future of STEM could look like, by simply starting with saying, “hello” to the future.
My co-director, co-producer Julia Julia Bembenek and I did on-site casting at the event to create hero assets for the brand that brought the students to the forefront of their mini-campaign.
