STELLA ARTOIS | SOCIAL AOR, INTEGRATED IMPACT CAMPAIGN
Role: ASSOCIATE Creative Director, WriteR
1 Chalice = 5 Years Clean Water
As Stella Artois’ Social AOR, we created the first-ever Facebook Canvas documentary, following one woman’s journey to get clean water for her family.
From past learnings on the previous campaign and audience research, our team knew that the magnitude of the water crisis is hard for people to grasp and easy to scroll by. We needed to get them to turn the sound on and care. To get users’ attention, we started the video with a CTA from the co-founder of Water.Org, Matt Damon. I directed Matt for this piece. And by directed, I mean, he hit it on the first take.
YOUTUBE 6S BUMPER
Stella wanted to express their long-term commitment to the water crisis both locally and globally.
Social assets spread the simple campaign message, 1 Chalice = 5 Years Clean Water, while showing off the new glassware, and driving to purchase.
the ART
To drive to purchase on Amazon from social, we showed off the artwork on each Chalice that was designed by an artist from the developing world.
