🏆 Telly award, Bronze, online video — food & beverage & Cinematography
Cidre | SOCIAL AOR, DIGITAL COMMERCIAL, PAID + ORGANIC SOCIAL
Role: Creative Director, WriteR
PERFECTLY COMPOSED FOR YOUR PALATE
Open up the sophisticated world of Stella Artois Cidre. Clients wanted a product-forward video that would signal “brunch” and make mouths water.
I wrote, pitched, made lo-fi storyboards and worked closely with a composer to get this jazzy piece shipped. High-speed shots courtesy of a Cinebot.
Social content also got a lot of love. We created Instagram-worthy brunch shoots. We also drew inspiration from the illustrated packaging, and minimalist advertising of the 50's and 60's, to create beautiful product shots. Copy and post copy spoke directly to flavor profile, enticing drinkers to give Cidre a try.
An Instagram Story ahead of its time. A fun “tap-to-make” cocktail recipe that I made with my partner, Corey Schneider gave fans new ways to enjoy Cidre over the winter months. Over 130k interacted with our fun story with some new consumers DM-ing us to say they were trying the brand for the first time.
