CORONA USA | SHOOT YOUR SHOT
Role: GROUP CREATIVE DIRECTOR
Shoot Your Shot with Corona USA x Jayson Tatum
What started as an ask to fulfill contractual talent posts, developed into the most impactful organic talent activation the brand had seen on social. I mean…it’s Jayson Tatum, how could we not?
Living the Corona Fine Life requires confidence, something Tatum exudes with ease. It made him the perfect teammate and wingman to help Corona fans shoot their own shot for Valentine’s Day.
We dropped a CTA for fans to tell us about their V-Day plans, then Jayson and his physio trainer, Nick Sang, teamed up to score them and give fans’ their tips and tricks for dating success.
HERO VIDEO
Social Support Content - Pre Date Warm-Up, Shareable V-Day Cards and Giphy responses for Community Management.
The Results:
Best performing owned organic Instagram post YTD and the second most viewed owned video on @coronausa since its inception
Corona saw increases core KPIs – social talkability +191.7%, social mentions +165.4% and net sentiment +9%